Multi-channel strategy allows customers to use the channel of their choice. Multichannel is an operational view. Omnichannel, however, is all about customer experience, orchestrating the customer experience across all channels so that it is seamless, integrated and consistent. Omnichannel includes the addition of social and mobile channels and anticipates that customers may start in one channel and move to another as they progress to a resolution. Making these complex “hand-offs” between channels must be transparent for the customer. Simply put, Omnichannel is Multichannel done right!
Omni-channel done right - Search Strategies - Organic search and paid search go hand in hand as they significantly affect one another. By implementing a search strategy, you can improve the number of searches for your brand and also drive more visits to your website or store.
BPM - Helping Retailers Streamline Core Processes
Retailers around the globe are constantly looking for ways to drive profitable growth. Yet the pressures to outmaneuver the competition, exceed customer expectations, increase revenues and improve organizational efficiency can all be obstacles to this goal. What’s more, retailers often have limited visibility into the information required to adapt the business to meet the needs of their customers.
Retailers can reduce costs by automating and streamlining processes while leveraging Business Process Management (BPM) to pave the path to improved business outcomes. With BPM retailers can position themselves for success while boosting revenues and increasing customer satisfaction.
Gaining a full understanding and a single view of each customer—what makes them tick, why they buy, how they prefer to shop, why they switch, what they’ll buy next, what factors lead them to recommend a company to others—is strategic for virtually every company.
Unfortunately, many organizations lack this understanding because they aren’t taking advantage of traditional data sources. And if you don’t know the customer based on the data you have now, it’s going to be difficult to do so when you add big data to the mix.
An expert consulting team well versed in both Retail industry and SAP.